Rebuilding Tourism in the Asia-Pacific

Rebuilding tourism together

At Airbnb, we are committed to supporting more conscious tourism around Asia and the Pacific. Read on to learn more about the latest travel trends and other projects around the region we’ve been up to.

#TravelforGood

Destinations rely on tourism dollars, but their local communities should be treated with care and respect. We launched the #TravelforGood campaign to encourage travellers to be more thoughtful and make their next trip more meaningful.

Check out the campaign

Further afield: How travel is changing in Asia Pacific

Our latest travel report tells us how guests are venturing to more rural and regional destinations, staying longer, and helping to build more resilient local communities in the process.

Read the report

Conscious travel is on the rise

An Airbnb-commissioned survey with Economist Impact has found that travellers in the Asia-Pacific are more consciously thinking about how they can positively impact the local communities they’re visiting.

Download the report

Our projects

A collection of our work with local communities to support conscious travel in Asia and the Pacific

Conserving heritage buildings in Korea

Unlocking unique Hanok stays with the Seoul Metropolitan Government and Seoul Tourism Organisation

Recognising green stays in Malaysia

Highlighting best practices in sustainable travel accommodation, in collaboration with Malaysia Green Technology and Climate Change Center, Global Sustainable Tourism Council and Ecotourism and Conservation Society of Malaysia

Empowering women in India

Fostering economic empowerment and digital inclusion in collaboration with the Self Employed Women’s Association of India

Supporting farmers in Australia

Growing rural agritourism around Australia in partnership with Australian Regional Tourism

Promoting regional development in Japan

Partnering with Nagano Tourism Organisation, the Minami Shinshu Tourism Bureau and Iida City to repurpose vacant homes

Enabling community-based tourism in Thailand

Working with the Community Development Department of Thailand to showcase authentic local culture

Spotlighting small businesses in Singapore

Shining a light on local brands and entrepreneurs with Airbnb Experiences, in partnership with the Singapore Brand Office

Showcasing regional Taiwan’s authentic travel experiences

Helping local tourism operators in Dapeng Bay introduce authentic experiences, culture and festivals to a global audience, in partnership with the tourism bureau of Dapeng Bay

Celebrating Korean culture

Showcasing Korea through Airbnb Experiences and Online Experiences that celebrate local food and culture in partnership with Korea Tourism Organisation

Partner with us

Through the Airbnb Entrepreneurship Academy, we partner with governments, non-profit organizations, small business centers, and academic institutions across the globe to support tourism entrepreneurship in their communities. If you would like to work with us to support responsible travel and community-based tourism, we'd love to hear from you.

Find out more