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Trademark Guidelines

Airbnb feels a deep responsibility to serve its Community, including Hosts, guests, partners, and others who use or encounter our platform and services. Part of serving our Community includes protecting our trademarks and brand. We don’t want our Community or anyone else to be confused whether something is endorsed, controlled, or managed by us. These Guidelines are designed to protect our brand, and also to help you share about Airbnb responsibly.

These Guidelines are part of our Terms of Service. By using any of Airbnb’s services, you’re agreeing to these Guidelines, our Terms of Service, and our other policies.

1. Airbnb's trademarks

Airbnb’s trademarks include the Airbnb name, Airbnb logo, Bélo logo, the Superhost badge, and Aircover, as well as all words, slogans, icons, logos, graphics, designs, and other indicators that identify Airbnb or its services or products. We have put a lot of effort into ensuring that everything we provide you is of the highest quality, and our brand represents those efforts. This is why we protect our brands extensively by registering our trademarks and trade dress in the US and around the world. You may not use the Airbnb logo, the Bélo logo, or any Airbnb trademarks or icons unless you have written permission from Airbnb.

2. Using the Airbnb name

Although you cannot use any of Airbnb’s trademarks without permission, you may talk about Airbnb or use the Airbnb name to factually describe what you are offering. If this is you, please remember to stick to the following guidelines:

    Keep it factual and descriptive


    • You may mention “Airbnb” only in a way that honestly and accurately describes your relationship with Airbnb or your content
    • Use “Airbnb” only in body text (not, for example, in titles and headlines) in an identical size, type, color, and style to the rest of the body text


    • Do not reference “Airbnb” in a way that implies partnership, sponsorship, or endorsement.
    • Do not use the word “Airbnb” more than necessary to factually describe your relationship with Airbnb in your content. If the expression or sentence has the same meaning without the word “Airbnb,” remove it.


      Factual and descriptive

      Problematic, misleading

      We are a Property Management Company managing many listings on Airbnb

      We are an Airbnb Management Company

      We provide professional cleaning services for homes listed on Airbnb

      Professional Airbnb cleaning services

      We specialize in homes listed on Airbnb

      Airbnb specialists

      My Tips on Becoming an Airbnb Host

      Airbnb Host Seminar

      Avoid confusion


      • Adopt and use a name, logo, and brand identity, including color and font (or typeface) that is distinct from Airbnb’s trademarks and brand elements


      • Do not use the Bélo logo in any form, including separately or in combination with any business name, trademark, social media account name, or generic term
      • Do not use “Airbnb,” “Air,” “bnb,” or similar terms, in your website name, business name, product name, trademarks, domain registrations, social media handles, brand assets, etc.
      • Do not feature Airbnb's distinctive Rausch color prominently in your content, including in your trademarks, logos, designs, or other brand elements




      Bob’s Best Island Rental


      Red's Rental Cleaning


      Anna’s Island Escape

      Sun BnB

      Bikebandb or Bikeb&b

      Bike and Stay Rentals

      STR Management Co


      For property management companies

      If you want to advertise your short term rental management company, the above guidelines apply to you as well. Please also remember not to refer to yourself as an “Airbnb Management Company,” or assert an “exclusive relationship” with Airbnb which would likely confuse users into believing you are affiliated with Airbnb. You can mention that you manage or service homes listed on Airbnb, but Airbnb should not be the focus of your website or other advertising material.

      If you have a website, you must include a prominent disclosure on your website as follows, “[name of your company] is an independent third party and is not endorsed by or associated with Airbnb or its affiliates.” If you have an earnings calculator, contact form, or any other user data capture on your website, please display the disclaimer prominently underneath the CTA button.

      For partners

      Partners must have written permission to use our trademarks. If you do have permission to use our trademarks, you are required to abide by the latest brand guidelines provided by your Airbnb point of contact who can answer any questions regarding these or supplementary guidelines.

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