Located on Maui’s northwest coast, Kapalua is a quieter alternative to the tourist centers of Lahaina and Kaanapali to the south. The resorts here are generally smaller (and fewer), and the beaches rank among the best in Hawaii, making it a popular destination for those looking to enjoy the surf and sand but need a break from the crowds. Protected by two reefs that form a C-shaped cove, Kapalua Bay is a paradise for snorkelers, who flock to its flat, turquoise waters to spot parrot fish, perch, and Hawaii’s state fish, the reef triggerfish, or humuhumunukunukuapuaa.

The area is also home to a handful of coastal trails that lead to lookout points where you can post up to watch whales migrating in winter. And if you can tear yourself away from Kapalua for a few hours, Kahakuloa is just down the road and offers an even more laid-back vibe as well as some of the best banana bread on the island.

Kapalua tends to be slightly rainier than its neighbors to the south, which isn’t to say you won’t get stretches of amazing weather. May through September sees its fair share of hot, sunny days, making this the best time to book a Kapalua vacation rental if your aim is to swim in the ocean and tan on the beach. For surfers, the winter months mean more wind and rougher waters, so if you’re looking to catch the perfect wave, consider coming in December or January. The winter weather will still be mild enough to spend time outdoors, and it’ll be a little less crowded than during the peak summer months. Year-round, you can pretty much expect temperatures in the 70s and 80s Fahrenheit, with more rain in winter.

Tour a pineapple plantation

Maui is proud of its pineapples, and for good reason — eating these fruits fresh from the tree here will leave you ruined for all others. Go on a tour through Kapalua’s Maui Gold pineapple plantation, which has been growing into productive forests since the 1900s, and learn all about how to harvest the state’s favorite fruit.

Kapalua Bay Beach

To make the most of Kapalua’s most popular spot for snorkeling, swim out to the right-hand side of the crescent beach. Continue towards the rocks, and you’ll find yourself surrounded by coral beds, tropical fish, and sea turtles.

Surf Oneloa Beach

Kapalua and its surrounding beaches are known for their excellent surfing, especially during the winter months. For those unafraid to tackle larger waves, head to Oneloa Beach, where fewer crowds and stronger winds make for ideal conditions. Bordered by palm trees and black volcanic rocks, it also happens to be a beautiful spot to watch the sunset, once the tide goes in at the end of the day.